Why I started Prime Fifty

Ever since I was a child, I was interested in the field of chemistry and biochemistry and this led me to eventually gain a degree and then later, my PhD in protein, amino acid and antibiotic science. I worked in research and product development all my life in large corporations and more recently worked within the field of sports nutrition.

However, wanting to absorb proper scientific knowledge on this subject, I started investigating more deeply, all the relevant science of ageing and the importance of nutrition in older adults. After all, I am one of these so called ‘older adults’ (at 62 myself now), so I found this particular field of science of even greater interest.

I was shocked by the data!!

I have to say what I read shocked me, as it became clear that us older adults really needed to take even greater care of our diet and also our exercise regime, even more so than our younger counterparts! But do we all really take note of this? Do we even understand this? I suspect not!

I was therefore very motivated to look into this subject of nutrition in the over 50s much further and this led me to start the new Company and Brand, called Prime Fifty.

Us over 50s Should Supplement!

It’s very clear, now that I have studied the real data, that older adults can improve their dietary health significantly, by not only taking care of their overall diet generally, but also by supplementing with relevant macro and micro nutrients. By macro nutrients I mean the big three, namely protein, carbs and fats, while the micronutrients simply refer to vitamins, minerals and also other nutrients that are needed only in small daily amounts, typically less than a gram per day and in some cases, sub-milligram.

We are failing to get enough micronutrients!

According to many Food Intake & Nutrition studies, where people in the survey have been interviewed by dieticians and filled in accurate diaries re their food intakes, the data tells us that many of us are simply not getting enough essential nutrients that are key for optimum health. Examples include Vitamin D, where nearly all of us are typically way below the accepted RDA and this in turn, can lead to loss of bone density/strength with time, even more so, for post-menopausal women.

Vitamin D is also needed for muscle strength too and low levels will clearly lead ultimately to loss of strength and ultimately enhanced frailty, something we all want to keep at bay for as long as possible. There is now even evidence that higher levels of this vitamin (higher than the RDA) can lead to less falls as we age!

Vitamin B12 , essential for energy metabolism and red blood cell formation, is another of those ‘special’ nutrients that we cannot absorb that well as we age, because our stomachs fail to make enough acid, therefore meaning that B12 cannot be absorbed from meat sources.

Take another….Folic acid. No, that’s not just for pregnant women. It is essential for all of us to get enough of this nutrient and huge numbers of us are just not getting near enough from our diet alone! Folic acid is a key nutrient that is not only involved in new cell formation, but also helps the blood manage the level of the toxic metabolite, homocysteine. Of course few have heard of this, but be aware that homocysteine levels are related to both brain and cognition health issues and also cardio-vascular events too! Being sufficient in folic acid is SO important.

Lack of Micronutrients Can Lead to Long Term Health Issues

Other examples include the lack of Vitamin E which is a critically important anti-oxidant, which in turn helps our cells fight against damaging ‘free radicals’, which can cause inflammation and cell damage throughout our body. It’s this chronic inflammation which actually leads to all these chronic diseases of ageing such as muscle loss, brain shrinkage and Dementia, cardio issues etc. This includes our brains, our hearts, our blood vessels and so on, so we must get at least the recommended levels, if we are to avoid issues later in life. There is also much research now looking into the effect of Vitamin E levels on cognition and also Alzheimer’s disease.

According to many food intake/diet studies, many of us are also typically lacking in Vitamin C, Folate, Riboflavin, Magnesium, Zinc and also Potassium, all of which will mean that those who fail to act, could suffer chronic issues as the years go by.

Supplementation is just a simple and convenient way of ensuring that we all get the relevant amount of nutrients, which in my opinion must be the right thing to do. It’s so cheap and simple.

Macros- Protein is Key…and we need MORE of it!

On the macro nutrient front, protein is the nutrient that we are lacking, despite what the dieticians tell us. Though many of us get the ‘old fashioned and out of date’ recommended RDA in a well-planned diet(around 60 grams/day), there is ample evidence now, that as we age, we tend to lose muscle mass and strength and this can be inhibited and even reversed if we eat higher amounts of protein, which can be enhanced further if we take appropriate exercise too. It is accepted now by the top global protein scientists, that we should be eating 30-50% more protein than the previously accepted RDA if we are to try and avoid this muscle wasting or ‘sarcopenia’ to give it its technical name. This is around 100 grams a day , but this is four chicken breasts….or 18 eggs!! I think that it’s far easier to take a well formulated supplement like Prime Fifty!!

This is even more important if we train ,while we are getting older, as we lose our ability to renew muscle loss with protein as we have a blunted ‘anabolic’ response as we age.

I launched Prime Fifty for the over 50s

I therefore made the decision to start Prime Fifty in the hope and belief that I could convince over 50s adults like myself and others to think more seriously about our diet and our supplemental needs too, so we could all benefit from ensuring we get the optimal amounts of healthy nutrition into our diets as we age, with an outcome which frankly, must be positive for our health and wellbeing.

Prime Fifty has launched just four targeted products which are totally focussed on delivering support for overall musculo-skeletal health…..by far the most important area to look after as we age.

We therefore included products for Strong Bones, Healthy Joints, Maintaining Muscle and Fighting Fatigue in our initial launch range, being so key to healthy ageing.

We also decided to enhance these targeted products still further by adding ‘healthy ageing’ ingredients that we know are crucial to our ageing metabolism, so bringing still more age related health benefits across every single product in the Prime Fifty range.

So, how are they Different?

  • Prime Fifty is the ONLY Brand targeted just for the over 50s metabolism(which IS different)
  • Each product is a targeted supplement just aimed at that particular ailment or area, so will clearly be more effective than a ‘one size fits all’ multivit
  • Each ingredient has been researched and added at exactly the correct and optimal level in each product to maximise efficacy.
  • All Prime Fifty products also contain ingredients (BioPerine and bis-glycinates) to maximise absorption of the nutrients in the gut-essential as we get older.
  • All Prime Fifty products contain an additional blend of ‘healthy ageing’ micro-nutrients , across the whole range eg all contain Vit D(as we are mostly deficient)
  • All products are manufactured safely in the UK under GMP, which is the very highest quality standard possible.



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