2 GRADES OF HIGH QUALITY PROTEIN IN ONE TUB VIP Protein contains a unique double mixture of whey protein concentrate and whey protein isolate. Two grades of high quality protein to build even more muscle, exclusive to LA Muscle. VIP Protein comes in a HUGE 5 kg (11 lb) container and will last you a very long time. As a comparison, this tub contains 5.5 times more protein than LA Whey 903g and 2.5 times the size of LA Whey 2.2kg - IT IS A VERY BIG TUB! If you are looking to build up and take protein over a few weeks, VIP Protein is the best "value" choice as well as being one of the best protein blends in the world. Each serving of V.I.P protein contains 45g of pure whey protein, ideal for building lean muscle tissue and increasing your strength. V.I.P Protein contains all 18 amino acids needed for body building and recovery from training as well as natural Glutamine. V.I.P Protein mixes instantly and has a nice flavour which is not too over-whelming. In line with LA Muscle's policy of not adding any artificial ingredients to products, V.I.P Protein contains absolutely NO artificial sweeteners, colours or additives. V.I.P Protein tastes delicious and this is achieved without adding any Aspartame, Acesulfame-k or any other artificial sweeteners. V.I.P Protein contains just 1.68g of fat per serving, so it is great for building a "lean" muscular body. The great thing about V.I.P Protein is that it truly is a no-compromise protein at a great "value for money" price. PRODUCT COMPARISONS Some people have been comparing VIP Protein with other "big" tubs on the market. LA Muscle would like to make it clear that VIP Protein is a 100% pure PROTEIN product. The other "big looking" tubs on the market are a mixture of some (usually 30-40%) protein and the rest is Maltodextrin, sugar and additives. There is NO COMPARISON. As a comparison, if you put VIP Protein next to LA Muscle's own best-selling LA Whey 2.2kg, you can see the SIZE difference. VIP Protein is a VERY BIG protein in every way. This protein is for those who use protein regularly and want to save money by ordering in bulk. VIP Protein comes in delicious strawberry, chocolate, vanilla or banana flavours. THIS PRODUCT WAS CHOSEN BY MEN'S HEALTH MAGAZINE FOR THEIR 2006 MEN'S HEALTH BEACH BODY CHALLENGE If you wish to read about some "real life" unbiased results from this product please check out the Men's Health Beach Body 2006 Challenge