Whilst the interest in cheaper forms of protein may appear to be increasing, the reality is that companies are looking for an easy way to increase profits, whilst attempting to bamboozle the customer with science. The reality however is that whilst the world wide demand for quality whey protein is rising, so is the price. This is the sole reason that other companies are looking for a cheaper alternative, the simple fact is, they are not willing to buy quality whey isolate, so they introduce cheaper, less efficient protein and attempt to market it as equal to Whey Protein Isolate. Peak body Whey 100 is processed through the Cross-flow-micro filtration (CFM) technique, this highly advanced process uses a high-tech ceramic filter to carefully isolate the protein fractions from the fat, lactose and damaged whey. The CFM processing technique aids in the maintenance of the important glycomacropeptides (GMP’s) that are missing form products processed with the Ion-Exchange method. The high percentage of BCAA’s present in Whey 100- pure Protein Isolate provide more efficient protein synthesis allowing for quicker, more efficient recovery from training. Whilst the plethora of information and marketing literature available on the cheaper proteins is often convincing, the fact still remains that whilst quality Caseinates and milk protein isolates do exist, well-processed Whey Protein Isolates should still remain the number one protein choice of the serious athlete. Not only does Whey Protein Isolate possess a superior Biological value over the much cheaper rivals, providing greater retention of the muscle building nitrogen molecule, resulting in improved muscular gains and faster recovery, it also offers numerous other valuable benefits to the hard training athlete. Proteins such as Caseinates and Soya, are far more likely to contain a high percentage of harmful bacteria than quality processed Whey Protein Isolates and Concentrates. Also the immune system buffering and the alleged anti-cancer benefits of whey proteins provide other very important reasons to choose whey Isolate, not just for superior muscle growth, but for increased health, vigour and immunity.