Meeting high protein requirements • Building lean muscle or maintaining current muscle size • Improving muscle definition – lose fat whilst retaining muscle • Increasing lean bodyweight, strength and energy for sport and work-outs • Meal replacement, or as an “in between meals” meal to achieve 5-6 meals per day • Keeping fat off whilst following a lean muscle building diet and training program • Maintaining muscle mass when doing high levels of cardiovascular fitness training • Convenient and nutritious meal replacement, or as an “in between meals” food option to achieve 5 - 6 meals per day Typically Used By: Anyone requiring high levels of quality protein and other nutrients, such as: • Strength athletes, bodybuilders, weight-lifters • Power athletes such as rugby players, wrestlers, field event athletes, boxers etc • Anyone wanting to gain muscle, “bulk-up” or improve all-round sports performance • Anyone wanting a protein-rich, balanced and nutritious meal replacement formula • Anyone wanting to lose body fat by following a high protein calorie controlled diet • Anyone wanting a convenient, portable meal replacement or protein shake in a sachet • Endurance athletes wanting to build muscle or increase strength (Tri-athletes, cyclists, swimmers)