BSN Endorush is the next generation Ready-To-Drink energy drink. BSN Endorush is a non-carbonated ultra-premium energy and performance drink that addresses the most critical and mental factors (energy, endurance, performance, mental focus). It was developed by the leaders in physique and performance supplementation. Over three years of research and development invested on this one of a kind formula and flavor systems. It has no sugar, no aspartame, instant effects and amazing taste. EndoRush's Proprietary Energy And Performance Matrix consists of: NOX (Endurance & Performance) Fusion: Nitrix oxide (NO) is produced naturally in the body and plays a role in the opening, or dilation, of blood vessels (i.e. vasodilation). NOX Fusion is intended to support NO production, particularly in the brain and skeletal muscles, where it serves as a catalyst for the performance and energy enhancing effects of the Endorush formula. L-Arginine Alpha-Ketoglutarate (AKG): Arginine is a conditionally essential amino acid and a precursor to nitric oxide (NO). Science suggests that chemically bonding AKG to arginine may enhance its conversion into NO, thereby increasing blood NO levels. NO stimulates vasodilation (i.e. opening of blood vessels) and may be involved in the muscle growth (hypertrophic) response to exercise. L-Citrulline Malate & L-Citrulline Alpha-Ketoglutarate (AKG): The amino acid citrulline is considered the body's "preferred" precursor to arginine for synthesizing NO. Bonding AKG to citrulline is thought to enhance this process. Malic Acid participates in the ATP re-synthesizing Krebs cycle. Chemically bonding Malic acid to Citrulline (yielding Citrulline Malate) thereby supports muscle ATP levels. L-Histidine Alpha-Ketoglutarate (AKG): Histidine is an amino acid and a precursor to the neurotransmitter histamine. Histamine affects vasodilation via NO. Histidine AKG is considered a superior form of histidine for dietary supplementation. Ketoisocaproate potassium (KIC-K): Potassium is an electrolyte and is crucial to muscle function and performance. Alpha-ketoisocaproate (KIC) is a precursor to the branched-chain amino acid leucine, the most potently anabolic of the amino acids. KIC has long been used as a muscle "anti-catabolic" agent. RC-NOS (Rutaecarpine 95%): Rutaecarpine is an alkaloid extracted from the fruit Evodia rutaecarpa. Experimental studies indicate that rutaecarpine stimulates NO production thus causing vasodilation. Cinnulin-PF: Cinnulin-PF is an aqueous extract of cinnamon that is rich in uniquely linked proanthocyanidin antioxidants. These compounds "turn on" cellular signaling mechanisms normally turned on by insulin. Clinical studies report Cinnulin-PF maintains blood glucose, cholesterol, and triglyceride levels already in the normal range. Gynostemma Pentaphyllum (Gypenosides 95%): A Southeast Asian herb containing many beneficial saponins referred to as gypenosides, which have been shown to directly stimulate NO release in vitro. Ener-Tropic (Energy & Nootropic) Rush: Is a one-of-a-kind blend of methylxanthines and nootropics (brain stimulating ingredients) designed to support your brain and body with the most focused intensity and energy imaginable - all within minutes of ingestion. L-Tyrosine & L-Tyrosine Alpha-Ketoglutarate (AKG): Tyrosine is a conditionally essential amino acid and a precursor to the catecholamines (epinephrine, norepinephrine, and dopamine). The catecholamines are involved in the regulation of neuromuscular performance, alertness, focus, and mood. Human studies suggest that tyrosine may enhance mental performance while under environmental stress. Taurine: This amino acid regulates cell volume, insulin sensitivity, and is an antioxidant. Taurine maintains blood sugar via effects on insulin action. In animal and human studies, it has been found to reduce oxidative stress and support exercise performance. Glucuronolactone: Glucuronic acid lactone displays antioxidant properties and is found in many popular energy and performance-enhancing drinks. Methylxanthines (caffeine): Caffeine is a well-established cognitive and neuromuscular performance enhancer, particularly for short-duration, high-intensity forms of exercise. Bioperine: This standardized fruit extract of Piper Nigrum L. or black pepper contains 95% piperine alkaloids. It is known as nature's bioavailability enhancing thermonutrient. Vinca Alkaloids (99% Vinpocetine, 99% Vincamine, 99% Vinburine): Vinca alkaloids are derived from the plant Vinca minor L., which is a member of the periwinkle family. Vinca alkaloids possess antioxidant properties and are used to enhance blood flow and ATP production in the brain (cognitive enhancement). Glycerol Hydrating Polymers: This muscle-hydrating blend is designed to act as a powerful magnet for water, protein, carbohydrates, and other essential nutrients within the muscle.