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Training Tips and Training for Endurance or Muscle - MonsterSupplements.com

One of the most common mistakes people make with their training is working on body parts they can see in front of them – basically muscles which appear from reflection in the mirror. As a result a lot of people suffer with knee, shoulder and lower back issues. Among other factors we can divert some of the blame on to having a weak posterior chain from head to toe. Over powering upper traps against weak lower traps (trap 3), over dominating quads against poorly developed hamstrings/glutes and story begins to unfold. Problems galore!
Below are 3 key areas to focus on in order to develop and sustain a strong functional posterior chain!

1 – Shoulders & Back
Starting from the top we want to focus on removing the emphasis from upper trap development which we see a lot of with heavy shrugs and upright rows. Instead we want to employ exercises like standing cable face pulls and trap 3 raises to isolate this middle area of the back (lower traps). To do this we want lighter weight, very controlled form and isometric (squeezing) contractions to really load the area with stress. Doing so will help stabilise the shoulder joint, avoid excess pressure on the area and improve posture! It’s a great start.

2 – Hamstrings & Glutes
To shift the focus and dynamics of ‘’leg’’ training we want to acknowledge that hamstrings and glutes can no longer be a mere after thought with a few sets of token leg curls and lunges once a week. Let’s start using exercises like glute ham raises, cable pull throughs, Romanian deadlifts, sumo dumbbell deadlifts and lying leg curls – in short, let’s give the backside and rear area of the legs a damn good going over! Doing so will help stabilise the knee joint as well as bullet proof the lower back.

3 – Posture
With two key areas taken care of above the next thing to do is take an active role in ensuring you carry good posture. Think about how you hold yourself, where your shoulders are and focus on walking tall. Also stretch the shoulder and lower back area frequently to aid in joint health and posture.

Doing these things listed frequently should help you avoid common areas many suffer with as a result of poor programming and a lack of focus on the basics. As the saying goes, ‘’you cannot fire a cannon from a canoe.’’ Get strong, front and BACK!

I once read an interview with a chap named Pat Warner. Like most interviews with ‘’slightly smaller than silverback gorilla’’ sized men with strength to match, the interview delved into Pat’s training regime. At that point of the interview the whole dynamics changed, it wasn’t your usual bodybuilder spiel about chasing the ‘’pump’’ or hitting set after set on concentration curls. Oh no, Pat was a bit more into time spent in the squat rack rather than the curl rack if you catch my drift. He was a competitive bodybuilder with a powerlifter’s story. And the interview’s angle was that bodybuilders could learn a lot from powerlifters. It was an interesting comment and one I hadn’t heard before – what could they possibly learn?

Well, that’s what I am about to share with you.

Pat sported a very different physique to many bodybuilders I had seen in the magazines and websites I had spent many hours scanning in those days. His muscle was seriously dense, his muscles were THICK and he was lean all year round. Many bodybuilders don’t operate within the lower rep ranges that powerlifters do. However the ones who do are often the ones who carry that crazy thickness across their v-tapered backs and have traps bursting out of their necks. Pat felt getting stronger meant you could get bigger and create a certain look. I agree.

Correct form, rep tempo and sessions with no ego were another take home point. Again this rung true in my young mind (this was 7 years ago) as I always witnessed people following ‘’bodybuilding’’ training and failing to lift with good form let alone any prescribed rep tempo. In doing so you were able to recruit muscle fibres more effectively and get bigger. Again, I agree.

The final element covered in the training questions and one I felt was really relevant was the fact that people who follow bodybuilding splits often lose sight of the essential basics – that’s your squats, deadlift and bench press. For all the fancy intricate isolation exercises we see (which also have their place) we sometimes forget that the ‘’bread and butter’’ exercises which will pack size on you from head to toe are the basic compound movements powerlifters use. Remember, growth comes from stress and CNS stress caused by lifting isn’t exclusive to specific limbs. This means big lifts will always prevail as the best for sheer mass!

Whatever your discipline and whatever your goals it pays to view things from a different perspective time to time.


Last night I was sat at the computer answering question after question on our weekly ‘’Q and A’’ session and someone asked me – ‘’how do you stay motivated?’’ For every question I get on this I will get 10 on how to build big arms. It’s motivation that makes me really tick and I think it’s because a lot of what I have seen and gone through in life has taught me well on this particular subject. I also feel it’s the foundation of any success or progress you achieve – the best diet and training plan in the world will be redundant if you lack the motivation to apply it on the daily!

First of all, you need to get competitive with yourself and yourself only! Don’t compare yourself to other people because it isn’t entirely relevant. They might have more time than you, money, resources, better genetics and all that will do is pull you down mentally. Concentrate on being a better version of you on a regular basis. That will motivate! Looking back at pictures from 8 weeks ago and thinking ‘’WOW, I have changed!’’

Positivity is as powerful as negativity – you need to choose which one you want in your life. Choose to surround yourself by people who are positive, endearing and forward thinking rather than those who pull you back, are negative and put you down. They won’t do you any favours – leading a life loaded with positivity will!

Finally and it’s the big one – know your ‘’why!’’ Many people will not really know why they want to achieve something which is bad because there is no instant motivation to stick to a plan when you don’t quite feel like it. If on the other hand you DO know your ‘’why’’ then making the necessary efforts when you don’t feel like it will come much easier. If you don’t know then write a list of things which inspire you, motivate you and things you genuinely want to achieve. From there you can build a ‘’tool box’’ of motivation. GO!

That in a nutshell optimises motivation to me, staying positive, knowing why you want something and concentrating on your own progress rather than others. If more people adopted this mind-set I believe more and more would feel more motivated to achieve their goals!

I heard a great quote today from a fellow Brit who’s killing it and making waves abroad, Alwyn Cosgrove.

‘There is a big gulf in our profession between trainers who can design workouts and those who can design programs. There’s a big difference between the two and the results you’ll get.’

This is VERY true and I believe there is even a huge inability in trainers who can even write good workouts. Even if they can they then lack the ability to interpret the parameters into something a client may or may not understand.

I’m going to go through what is somewhat of an ‘Idiots Guide’ to some training parameters and when they should in theory be applied. Take note I said ‘In theory’. Parameters are a way to adapt a workout in many different ways to illicit different end products. Those of you with a scientific background will understand controls and variables (something that alters and something that remains constant) those of you from a coaching background will understand the difference when we talk of something as open or closed chain. An open chain exercise is something that has variables out of our control, closed chain means variables in our control. Working with a human being means we are almost always dealing with open chained variables so what works for one WON’T work for another.

Parameters must be understood and controlled as even with the most indepth physiological analysis, MRI’s,  Biopsies, bloodwork etc etc we STILL cannot get a full picture as to how an athlete will adapt to training program until he or she has done it. What we do know with certain training modalities and elite sport is that if an athlete doesn’t adapt to something accordingly genetically they probably aren’t in a position to excel. This is the sad truth of it.

Those of you that know me will know that I look heavily down on a LOT of people who blame genetics…..typically for laziness (easy get out of jail free card right). Remember though that for the most part people are generally ONLY trying to look better naked. They’re NOT trying to be Olympic level athletes. If you are and genetically you’re just not suitable for that sport or endeavour, trust me I’ll let you know my thoughts.

My point being is that when looking at aesthetically altering a physique for the better there isn’t someone who ‘can’t’ do it and when people say I’ve tried everything I assure you it’s either true and they’ve simply ‘tried’ and not concluded or they actually in most cases havn’t touched the surface or have no idea what it actually takes.  Those of you that read my previous article will hopefully understand a little of what it takes and what sacrifices are needed to look like a competitive physique athlete.

SOME BASICS OF PROGRAM DESIGN (And s*** you may have forgotten)

This isn’t a definitive quide by any means, simply something to get a better understanding of what you’re trying to build or in some cases trying to read or understand.

A simple rule that you’re looking to build lean tissue and prepared to compromise on the function of the athlete to some degree the use of varied stimulus is critical in the long term. Looking at short term and understanding how someone fairly new to it all would best be served will remind us where parameters come from. ‘If’ they do what you ask of them will all come down to application, assessment and correction. There is NOT a single plan that won’t work. We must question when we start seeing diminishing returns and also what is the path that will minimise failure and maximise results.

We have two primary goals when looking at mass gain. Engage as many motor units within a muscle as possible and then fill the cells full of blood and sarcoplasmic fluid to make them swell, pump up and tear. The adaptation in simplified terms  is the surface area of the muscle over time will grow to accomodate all of this. The motor unit activation is like taking a bag full of deflated  balloons, and giving someone the ability to blow more of them up. The sarcoplasmic hypertrophy is the actual blowing up of the balloons in the bag. The bag is like the outer sheath of the muscle which if enough balloons are able to be, and of course blown up the bag becomes hard and swollen. Make sense so far? For those of you who are slightly more scientific, Hyperplasia is adding more balloons to whats already in the bag.

So how are we going to do this. For the purists out there this perhaps isn’t going to rub too well.

In order to engage more of the motor units (balloons) to be blown up you have to lift with force production in mind. Added mass to the lift and/or acceleration. Slow intentional stretches with contractions at 65% 1RM just simply isn’t going to do this. Never mind the negative adaptive response to muscle fibres over time (fast twitch convert to slow).

The fact of the matter is that fast twitch fibres are the Rolls Royce of muscle fibres. Doesn’t matter what age they are they look DAMN good and their potential for growth is HUGE! Why shut all those good looking and useful fibres down when they can be part of building an AWESOME and somewhat functional physique.

Breaking a lift down and tempo.

A lift needs to be seen as a series of movements or points. We have the eccentric portion of a lift (the lowering NOT dropping), this is followed by a transitional phase which what I like to class as a pause, stretch or the stretch reflex point. The lifting is the concentric phase followed by another transition which is either a pause or contraction.

The control of all these portions is what we call TEMPO. Tempo is a series of 3 or 4 numbers outlining the timing behind each phase. Using a squat as an example a 2-1-2-1 tempo would signify a 2 count on the eccentric (lowering), a 1 second pause, stretch or stretch reflex, a 2 second lift on the concentric (lifting) and a 1 second contraction or pause at the top. At this stage it’s the coaches decision on how a lot of this is interpreted and relayed to the athlete.


Tempo allows us to keep athletes focusing on what we want the muscles and surrounding tissue to adapt to. It allows us to control the time under tension and when the muscle is under tension in the lift. There is also a difference between forced contractions within a lift and simply whats probably best described as an automated contraction, one that simply happens due to the lift itself and movement required.

A lift is a series of happenings within muscle tissue.

RECRUITMENT – The actual number of motor units and fibres recruited to complete the given task. Under stress or duress the body is capable of immeasurable levels of recruitment. The survival instinct should we call it. We call upon this in the gym environment through various means, targeting the two elements of force as aformentioned is one of them.

RATE CODING – This is, to analogise again the speed at which we go from 0-60mph. It’s the time it takes for an athlete to send appropriate signals to a muscle before it actually does what is wanted of it. A reactionary based phenomenon. The Olympic snatch probably being one of the best example of all three of these happenings.

SYNCRONISATION – This is how the muscle innervates nerves and systematically fires groups and bundles of fibres. This is the point where technical ability comes in and the simple fact that the human body will take the path of least resistance. When someones hips jack in the air early on a deadlift this is an example of not only a weakpoint but that the syncronsiation pattern is out. This is why technique is CRITICAL in strength and power sports and in bodybuilding prevents to some degree imbalances. The issue with bodybuilding is that the muscles responsible for knee flexion may be of a different fibre type to those responsible for hip extension. In which case using the same parameters for both movements may not be the best option for complete hamstring development and sometimes form has to somewhat override function. Make sense? Again what works for one won’t for another.

How we interpret and how we actually execute a lift will play it’s part on all of the above, not only that but the end product will be determined by it.

To put into a little bit of application and variations.

An Olympic Squat

The bar position is high in an olympic squat to allow crossover to a front squat. The hamstring engagement is less than a conventional squat as the knee position is slightly more anterior.

Tempo of 2-0-x-0. The lift will be executed with no intentional contraction at the beginning of the lift (unless activation is required to deal with any of the three happenings). The weight is controlled into the hole and with no pause and the stretch reflex occurs in the last few inches of the lift, allowing no pause at the transition phase and the rebound back up to the start position. You will see almost a ‘bounce’ from the bottom of  an olympic squat.

Olympic Squat

Powerlifting or ‘Low Bar’ squat

Due to the lower bar position the hamstring engagement is much higher than that of the Olympic style squat.

Tempo of 3-1-x-0. Again no intent in the contraction but a slower descent allowing minor mechanical adjustments to be made on the descent. A pause at the bottom at which point the engaged hamstrings act as a brake (or a suit if equipped lifting), the stretch reflex occurs at about parallel for this style of lift almost preventing the lifter going too low.

Powerlifting Squat

Bodybuilding Squat

The bar position may vary depending upon the mechanics of the individual and what particular emphasis is to be placed on the muscle.

Tempo of 2-1-2-1. The quads and glutes are intentionally activated at the top of the lift and slowly released to a transitional point (again depth dependant upon target area/s) the muscles are allowed a moment to stretch against the contraction, the lift is then executed with the quads particularly being contracted hard throughout until a partially flexed knee executed a full contraction at the top of the lift, the contraction being held on the second rep is executed. The intention being that throughout the entire lift muscle tissue is continually under tension. This can be done with almost any rep, tempo and set parameter.

Time under tension is the total amount of time that a muscle will be under tension during the set.

A tempo of 2-1-2-1 will be a 6 second rep, in a parameter with 12 repetitions will give us a TUT of 72 seconds.

It is commonly believed that the ideal TUT is about 20 seconds for strength training, 40 seconds for muscle mass and 70 seconds for muscular endurance. This would tie in with also the energy systems that would be relevant to that sport or activity. A TUT of 20 seconds for an Olympic lifter would be too much in most cases as crossing over into the lactate energy systems would result in muscular breakdown. When neural adaptation is a large part of what you’re attempting to achieve this is contradictory.  This is where we cannot rely on anything that is specific, even with energy systems, merely guidelines.

Start to think about tempo and the ‘Intent’ behind your lifting. What is the purpose, muscular development, strength development, speed, endurance etc etc. Take your knowledge of energy systems and what you hope to achieve from the session and PLAN!

Muscle retention is a topic which is over looked – people spend so much time concentrating on ‘’bulking’’ and ‘’cutting’’ that they miss this very relevant point. How do you maintain lean muscle tissue whilst dropping body fat? It’s all very well and good getting lean but if you sacrifice all of your size then it’s not worth it, surely? We are going to cover 3 key areas you need to consider whilst ‘’cutting’’ in order to retain as much muscle as possible.

1 – Make Gym Time Count

People get into this mind-set when they are ‘’cutting’’ that they need to do loads of volume and more than that lots of drop sets, giant sets and do loads of reps. All of these things are good in moderation BUT the emphasis should be on quality over quantity. Let’s talk science – the body retains and builds muscle tissue that it NEEDS. Because it’s so metabolically active it’s a hindrance to the body so you need to give it a reason to be there.  With that said STRESS is key. This means lifting heavy even if it means reducing the volume drastically. If the muscle is challenged with weight it isn’t comfortable with then it will have to be kept by the body to deal with it. Simple!

2 – Stimulate Frequently

We know from studies that muscle protein synthesis levels remain elevate after a training session for 48 hours. It is during this time we are optimising muscle recovery and growth (and retention). Therefore we need to stimulate MPS more frequently to help retain mass. Aim to train muscles at least twice a week, sometimes 3!

3 – Supplementation

Whilst in a calorie deficit it would be more than prudent to utilise specific supplements which will help combat catabolism and in turn protect your muscle mass. These supplements include amino acid blends such as BSN Amino X and BCAA products such as Reflex BCAAs. Combined these supplements will help with muscle retention by stimulating protein synthesis.

The next time you find yourself cutting on a quest to get shredded remember that retaining muscle isn’t just key for your look; it will also help you because muscle tissue is metabolically active. As a result you will handle more calories without doing anything, the more muscle mass you carry.


It always interests me when I see any female go through a gym induction – words like ”tone up” and ”fat burning” zone are often used which ultimately builds a very specific image in the clients head – ”must avoid heavy weights.”

Let me tell you this, doing 30 reps of each machine with 1 plate on will do jack s***!!!!! The body changes (adapts) due to new stresses – it is ”required” to adapt/change once it is exposed to stimulus it isn’t comfortable with.

As a female, if you want to get lean, slender or toned (whatever you want to label it as – you want to reduce body fat and retain muscle mass to create a firm/toned figure) then you are best off challenging the body.

Take 5 minutes in any gym and look at the female clients and you will notice often the ones in the best shape lift – that is certainly true in my experience.

By doing this you are going to trigger many processes which all ultimately help facilitate preferable changes. IF you want to train properly for fat loss/body recomposition here are my main points.

1) Lift heavy – work within rep ranges of 4-6 with compound lifts and rotate that with German Composition Training. In short, I would recommend 1 ”strength” week and 2 GCT training weeks (as a basic starter).

2) Work the entire body – compound lifts are your friend. Deadlifts, Squats, Bench press, overhead press and so on.

3) Be powerful – control the weight (I have little concern of women trying to cheat to impress others, unlike us men) and be explosive in the lift during strength workouts.

4) In your GCT workouts focus on time under tension – 4 second negatives are key, it means your muscles are working for longer, being stimulated for longer and as such creates a better reaction (calories burned!!).

5) Cardio – don’t EVER spend a whole night on the cross-trainer, ever. Resistance training is much more beneficial for body recomposition over ”cardio” and if your gym instructor tells you different then sack them!! Cardio will lead to your catabolising your lean muscle mass (which you don’t have much of!) which means your metabolic rate will decrease as will your ”anabolic” hormones. This is bad – in short you are training your body to become skinny/fat. The typical look many achieve when they stop eating anything meaningful and start renting a space in the gym!!! (cardio section!).

6) Not all cardio is equal – with female clients I prefer them to do interval based work. A simple 12-15 minute sprint workout twice a week is a great place to start, 15-20 seconds all out, 30-45 seconds rest and repeat. That will do it. . . . . . .

7) HeMan – hormonally you don’t have the capacity to get ”hench” like a man when you lift weights so don’t stress. You have approximately 1/10th the testosterone of an average man. To transform you want to elevate your natural testosterone levels believe it or not, lifting heavy helps with this!

Girls you know what to do, now get to it!

Many people will crave the development of pic pecs which sit like two slabs of stone under the breast of their shirt – the problem is they tend to go about it the wrong way. Rather than focussing on pec stimulating they focus on ego stimulation by caring too much about how much they can bench!! If you want to build a set of pecs fit for a Spartan warrior then read on!

I always side with dumbbells over the barbell for growth and here is why.

When you bench press with a barbell there is less scope to stretch the pecs as far back at the bottom of the press (isometric contraction). At the top, you are inclined to pull your hands outwards (whilst they stay still, but the force through the muscle will change). As a result there is more stress on the triceps. This is why I often say bench pressing with a barbell is great for big triceps. This is why we see many guys benching impressive weight with diamond shaped triceps, bulging anterior deltoids and lagging pec growth. Coincidence? Probably not!

In contrast dumbbells allow you to stretch the pecs further at the bottom of the rep and at the top of the rep you can squeeze your pecs with much more emphasis. Bringing your hands closer together does this spectacularly well!

Now here’s the secret, this is where the magic really happens so pay attention! From the bottom start with your hands slightly outside of your biceps (not over or inside). In other words, the dumbbells won’t be directly above your shoulder but an inch or two outside! As you come up to the top extend your arms and contract. This means straighten your arms as you bring your hands closer together. You will instantly notice the difference in the quality of contraction within your pecs. It will burn as if there’s a blow torch being held anywhere between 2-3 inches away from your chest!!! This is a good sign – you are now recruiting more muscle fibres within the area you intend on growing.

Repeat this within an 8-12 rep range and gradually increase the weight you can use. This will pay dividends! Just remember, this form is key so never compromise that for weight lifted.

This is something I am using more now as I study the movement patterns of muscles, what’s actually happening and what I think will work best. For hypertrophy it isn’t about moving a weight from ‘A to B’ – only the genetically gifted could use such a philosophy to great effect. For the rest of us who don’t get a pump washing up the dishes this is an area I strongly recommend you focus on!

You will often read about the value of getting stronger – the list is almost endless. Improved hormonal response, myofibrillar hypertrophy (most guys training for ‘size’ stimulate sarcoplasmic hypertrophy) and possibly enhanced fat burning capabilities around the clock. Sounds awesome, right!? However ‘’getting’’ stronger is another ball game – how do you actually progress your lifts frequently. Yes, we all want to get stronger but doing it is another story, surely?!

Below are three easy to apply tips on how to increase your strength gradually.

1 – Increase Your Number!

Pick one compound exercise which covers each area of your physique. This might mean deadlift for back, weighted dips for chest, military press for shoulders, squats for quads, stiff leg deadlift for hamstrings. Of course, in there your arms are taking a hammering so don’t worry about those in this instance.

With each exercise do one all out set to failure for 4 reps. All you are concerned about is getting 5 reps with the same weight next week and then 6 reps the week after. Once you have achieved this move away from those movements for a week, hit an extra high volume week of training and then return to the same format. This time increase the weight you use by around 5%. This should work for 8-12 weeks before you will need to use new tactics to prevent your strength from stagnating.

2 – Get Fast!

A lot of people fail to move more weight because they have the explosive capacity of a biscuit! In order to lift big you will need to deploy your FAST twitch fibres and to do so you will need to be explosive during the concentric lift. Doing this alone will add to your strength!

3 – Accessory Work!

It isn’t just about the actual lifts but using exercises which build the supporting muscles. A lot of strength development will come from building strength within muscle groups such as the long head of the triceps and hamstrings. Glute ham raises, close grip pushdowns, single leg press, close grip bench press are all good choices here! These in turn will contribute towards better squats, deadlifts and bench press!

To conclude getting stronger requires you to gradually increase the intensity of your training, focus more on speed and being explosive and finally increase the capacity of muscle groups which support the big lifts!

My journey began by playing competitive sport in just about every sport I could growing up.  This included rugby, cricket, hockey, squash and athletics. Being ultra-competitive I was always looking for ways to get better in the sports I was playing and this helped me in choosing to do a Sport Science degree (BSc) at Brighton University.  Whilst studying at University I developed an in depth knowledge of the bodies anatomy and physiology and how training and nutrition can impact performance.  This was a great learning experience and helped to develop my researching and academic writing skills.  One area in particular that interested me was the field of strength and conditioning.  At the time it was a relatively un-heard of title for training in the UK with most people putting this area under the umbrella term of ‘sport science’ yet in America, Russia, Eastern Europe and China this was an already well established field with a huge emphasis.

By wanting to learn more about strength and conditioning I enrolled on a Masters degree (MSc) in strength and conditioning at Middlesex University.  At the time there was only two universities offering strength and conditioning masters in Britain and since then the field has rapidly expanded. The masters’ course covered many topics including advanced strength and conditioning techniques such as Olympic lifting and plyometrics and how to incorporate these techniques by programming effectively and by periodising programs. Whilst undergoing my masters I began gathering experience working with athletes at every opportunity that became available.  Working at establishments such as Harrow School as a strength and conditioning intern helped me to grow as a coach.  Every strength and conditioning coach should have both a detailed scientific knowledge and a strong ability to coach athletes and clients alike.  This course also provided me with accreditation with both the UK Strength and Conditioning Association and the National Strength and Conditioning Association.

Since starting my masters I have worked with athletes from a variety of sports ranging from professional football, rugby union, cricket, boxing, basketball, tennis and athletics.  By working with a range of athletes I have become more versatile at working in different scenarios, different time constraints and learning to improvise when and where needed to deliver the session content required.  Whilst gaining this experience I have also completed a number of courses to continue my professional development.  I have completed the NASM Performance and Corrective Exercise Specialist courses, attended the Athletes Performance phase 1 mentorship and become a Precision Nutrition Certified Coach.  All of this has enabled me to keep my knowledge of training, coaching and nutrition up to date and to achieve great results with the clients and athletes I currently train.

I am passionate about transforming people’s lives and helping people to reach their goals whether performance on body composition is what really motivates me.  My training philosophy is to combine strength training with conditioning and place a large emphasis on mobility to achieve the best results.  By training hard and working hard on improving eating habits specific to the client’s goal I feel that no goal is unobtainable.   As I work in both the performance and fitness industry it has allowed me a unique insight into a variety of training techniques and to work with some incredible trainers and coaches.  The strength training and hypertrophy training methods used by athletes and their coaches has a fantastic crossover with clients looking to gain muscle and has helped many to reach new personal bests.  I believe that the strength and conditioning industry and the fitness industry have a lot to learn from each other and that in the future the two will work closely side by side for the greater good to both.

On a personal level I currently play Rugby Union in north London and recently completed the Tough Guy Nettle Warrior 2013. I regularly use strength training including the use of Olympic Lifts in my programs to increase my strength and power which are both important variables in Rugby Union.

Over the last few years I’ve been thinking of ways in which to pick a fight and how it could conceivably be won. I am still in the process of bringing together a strategy but in the meantime I’ve been putting out a few feelers to see what it actually is I will be contending against.

The greatest part of it all is that I know if pitched right and intelligently I can get a lot of people to turn the ‘I’ into a ‘we’. Because of the sheer magnitude of the problem it is something that simply can’t be done alone it requires a united front of people all willing and prepared to make a difference.

A lot of you will be thinking right now that I’m looking and talking about the root of the problem, what we all see  and that which is evident to all of us. This is the fickle side of it that actually drives many to change their lives for the better and has to be part of what is offered as almost a pleasant by-product.




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